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תיאור: |
• Manage our database and email campaign sent to it.
• Develop a testing strategy to continually optimize email performance, from delivery to purchase.
Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications.
• Manage and optimize the design, content and layout of all email communications.
• Analyze and monitor the performance of email initiatives.
• Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc.
• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
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דרישות: |
• Experience in implementing and optimizing email campaigns, working with different ESP systems, working closely with design and marketing.
• Experience from forex or binary option company - big advantage
• Performing analytics to monitor end-to-end campaign performance.
• Excellent project management, time management and problem solving skills.
• Strong initiative.
• Solid understanding of email delivery and deliverability issues.
• Solid communication and presentation skills.
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